Marketing & Communications Specialist
Position Title: Marketing & Communications Specialist
Start Date: ASAP
Location: Remote, available to work East Coast hours
Reports to: Director of Member Services
Expected: Part-time, 20-30 hrs/week
Compensation: $25-$35 hourly rate, commensurate with experience
About The Teaching Kitchen Collaborative (TKC)
The Teaching Kitchen Collaborative (TKC) is a global membership organization committed to the advancement, growth, and refinement of teaching kitchen spaces as learning environments for the health of individuals and the planet. Founded in 2016 as a 501c3 non-profit, the TKC has 58 organizational members and over 200 professional members across medical, academic, community, and corporate settings. Our members help answer the question: What can we do together that we cannot do on our own?
What’s a teaching kitchen?
Teaching kitchens are where people learn to eat, cook, move, and think more healthfully. Brick-and-mortar, pop-up, or virtual, teaching kitchens are essential to the long-term health of individuals and the sustainability of our planet.
The Role
The TKC’s Marketing & Communications Specialist loves to tell impactful stories through words and graphics, and supports the TKC’s strategic plan and members through content creation and outreach. They are eager to help translate the work of the TKC for diverse audiences across multiple platforms while helping to develop and maintain a unified voice and exceptional professionalism.
While the Marketing & Communications Specialist excels at creating strategic marketing calendars that include email communication and social media posts, they are intrinsically motivated to keep surprising and exciting our community by elevating and amplifying the successes of the TKC and our individual members. The Marketing & Communications Specialist knows the secret to inciting engagement and keeping the TKC in front of everyone in the culinary arts/ Food Is medicine movement. They make people stop and say: “Hey! I want to be part of THAT!” and they hold primary responsibility for growing our online community and presence.
The Marketing & Communications Specialist has patience with colleagues who are less technically savvy (!), is skilled at socializing new ideas, making recommendations, developing plans and gathering consensus. This person is – above all else – an enthusiastic team player with a can-do attitude.
Marketing & Communications Specialist responsibilities include, but are not limited to:
Creation and Execution of Marketing Strategy
- Develop and execute marketing strategies across platforms (print, social media, website, etc.) in coordination with the TKC team and in support of the TKC’s strategic goals with a focus on increasing membership.
- Proactively identify and elevate opportunities to showcase the TKC’s resources and membership through industry expos, convenings, panel discussions, print and TV media.
- Draft press releases and articles and execute their distribution.
- Develop and execute regular email communication with all audiences.
- Coordinate with TKC leadership to develop messaging and communication strategies for special projects and events.
- Increase the TKC’s reach by growing its online presence and followers.
Brand Refinement
- Lead the refinement of TKC’s language and mission/vision/theory of change statement.
Partner with the TKC’s website and graphics specialist to refine TKC branding and web presence; update campaigns to reflect new messaging. - Ensure the TKC’s public messaging and branding reflects our commitment to DEI and belonging.
- Collaborate with a web design professional and leadership team to produce other materials as needed, including powerpoint presentations, video content and brochures.
- Participate in member or committee meetings where appropriate to gain first-hand knowledge of the TKC’s membership and resources.
Analysis and Reporting
- Attend and participate in weekly TKC team meetings, giving regular updates on marketing plans and proactively seeking input and feedback
- Track marketing campaigns once they have been successfully launched including engagement and conversion rates
- Report on campaign performance and impact through data analysis.
- Track TKC and the field of Culinary Medicine/Food Is Medicine in the media for time-sensitive highlights and reposts.
Education, Experience, Knowledge, Skills and Ability
The Marketing & Communications Specialist should have outstanding people skills (high EQ!), expertise in writing engaging and compelling content, and skill in graphic design. Attention to detail is essential, and robust experience developing and executing a marketing strategy is preferred.
The Marketing & Communications Specialist will be expected to:
- Have a minimum of a four-year undergraduate degree
- Work with passion, idealism, integrity, and optimism
- Have experience working with and integrating software and platforms, or be extremely savvy and have the ability to quickly learn and master new technologies.
- Be entrepreneurial with a resourceful orientation and ability to work in a lean, high-growth environment
- Have experience working with fast-growing nonprofits and/or start-ups
- Be innovative and able to adapt within a collaborative, team environment
- Be extremely organized, pragmatic, and execution focused
- Demonstrate strong written and verbal communication skills
- Be a persuasive and passionate communicator with excellent interpersonal and multidisciplinary project skills
- Have proficiency in basic tools such as PowerPoint/Google Slides, email marketing software (like Mailchimp), and spreadsheets
The preferred candidate will have:
- At least three years of broad marketing experience
- A passion for food and for food as a driver for individual health and the health of our planet.
- Connections in the US media industry and established relationships with journalists.
Compensation, Benefits and Culture
This position is a part-time contractor position which we expect to take between 20-30 hrs/week. Compensation for this position is $25-$35/hour, commensurate with experience.
TKC working hours are 9-5 EST, Monday through Friday. The Marketing & Communications Specialist will be expected to attend weekly team meetings, which are an opportunity to collaboratively problem solve, explore cross-deliverables, and measure progress towards strategic goals.
How to Apply
Please submit your cover letter and resume as attachments to careers@teachingkitchens.org. Applications will be reviewed on a rolling basis. No phone calls, please.
Hiring Statement
The Teaching Kitchen Collaborative’s work environment is safe and open to all employees and partners, respecting the full spectrum of race, color, religious creed, sex, gender identity, sexual orientation, national origin, political affiliation, ancestry, age, disability, genetic information, veteran status, and all other classifications protected by law in the locality and/or state in which you are working.
